Rohit JesudianStaff Product Designer

I turn complex systems into software people actually trust.

Fifteen years designing B2B SaaS, AI and data products, from category-defining enterprise tools to ventures I build myself. I am drawn to the same problem everywhere: complexity that people have to trust, made clear enough to act on.

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Currently Snapsheet. Previously Zylo, ActiveCampaign, and five ventures of my own.

Selected work / AI & enterprise systems

Zylo dashboard
Case study · Zylo

Zylo

Founding designer on the product that helped create the SaaS Management category.

ActiveCampaign CRM
Case study · ActiveCampaign

ActiveCampaign

Design lead turning conversation sentiment into a win probability reps could trust.

Snapsheet AI
Case study · Snapsheet

Snapsheet

Turning claim documents into reviewable AI suggestions, OCR capture with a human in the loop.

Ventures I have founded

Socio Connect
Venture · Founder

Socio Connect

A white labeled community OS with automated journeys, media, ticketed events and member health scores.

FounderGuide
Venture · Founder

FounderGuide

A CRM for founders with five AI sales agents and an engine that writes your outreach.

Koda CareerTruth
Venture · Founder

Koda / CareerTruth

A career platform built on self-knowledge: values, a personal board of advisors and coaching.

BudgetSteward
Venture · Founder

BudgetSteward

Stewardship-based personal finance: giving-first budgets, a debt-freedom journey, generosity tracking.

LifeForge
Venture · Founder

LifeForge

A personal-growth OS: tiny habits, focus, reflection, an AI coach and a gamified journey.

Rohit Jesudian
About

I am a staff product designer with fifteen years in B2B SaaS, currently on the Claims and AI teams at Snapsheet. Before that I was the founding product designer at Zylo, where we helped create the SaaS Management category, and design lead on ActiveCampaign's CRM.

Alongside that work, I build my own ventures, spanning community, career, personal finance and growth. The thread is consistent: I like complex systems that people have to trust, and I make them clear enough to act on.

I have lived in India, Dubai, Spain, Venezuela and the US, which taught me that belonging is built, not found. I believe the AI era is the biggest opening yet for small teams to build, and I design like it.

0 to 1 product
Founding design and new bets, from a blank page to shipped.
Complex data & AI
Dashboards, agents and AI interfaces people can actually trust.
Design systems & IA
Structure and language that scale as a product grows.
Design leadership
Setting direction across teams and growing designers.