founderguide · pipeline
FounderGuide is a CRM I built for founders who have to sell. Five AI agents research the account, write the outreach and coach the deal, and a lead engine drafts entire nurture sequences in your voice.
Selling is the work that decides whether a young company lives, and the founder usually does it alone, between everything else. FounderGuide gives that founder a sales team made of agents, inside a CRM built for how they actually work.
It pairs a clean pipeline and contact system with five named AI agents and an AI lead engine, plus a community-to-CRM bridge for founders selling into organizations and networks.
Off-the-shelf CRMs are built for teams with a process and a manager. A founder has neither. The work that actually stalls a deal is the research, the writing and knowing the next move, and a database does none of that.
Founders did not need another place to store contacts. They needed the parts of selling that are hard to do alone, handled for them.
I mapped five AI agents to the shape of a real deal, so the help shows up exactly where a founder gets stuck. The CRM holds the structure; the agents do the heavy lifting.
Open a deal and the agents are right there. Scout generates an org brief and discovery questions from public signals; Quill drafts the first outreach email. The founder reviews and sends, instead of starting from a blank page.
The lead engine drafts an entire five-email sequence: resource delivery and intro, core belief and founder story, the cost-of-inaction math, the transformation story. A week of copywriting becomes a review.
The AI era lets one founder run a full sales motion. FounderGuide is that leverage, made concrete.
I build ventures myself, so I designed for the founder who is doing everything. The point was never more software. It was the next move, made obvious, and the grunt work, done.
Naming the agents mattered more than I expected. Scout, Quill, Forge: a founder trusts a teammate with a role faster than a feature with a label.