Me3

Hi 👋🏾 I'm Ro!

An innovative Head of Product + Design with a proven track record in leading cross-functional teams to deliver groundbreaking solutions. I'm passionate about leveraging user-centered design and strategic vision to drive product success and exceed business goals.

Cheers!

Hit Me Up!

I am always up for some good conversation and connecting with people with very different viewpoints. Whether you are a designer, a student, or a lovely human being. (I don’t talk to aliens.. anymore)

Work History

CareerTruth - Head of Product
2022 - Present

Led a team of 15 designers and engineers, fostering a culture of innovation and collaboration. Launched 3 products focused on impacting the way people own their career trajectory.

ActiveCampaign - Design Lead (CRM & B2B)
2020 - 2022

I led the design of our CRM at ActiveCampaign and worked on a handful of other areas, either ideating new product lines or improving the CRM product's experience.

As a lead designer, I also built on our design practice by identifying areas for improvement for our team and assisting in building our design team by hiring and interviewing top design talent. 

Zylo - Design Lead (Founding Designer)
2016 - 2020

Developed and maintained a comprehensive design system at Zylo, ensuring consistency and speeding up development by 20%.

Led the design of our product here at Zylo from idea to MVP to scale.

IWU - Lead UX Designer
2014 - 2016

Led digital design on multiple projects across the university focused on improving retention rates, growing incoming student rates, and bettering the students experience.

Side Hustles

MarkBox Studios - Design & Product Strategist
2014 - Present
  • U.S. Army - Advised on brand design for the 2-12 Cav Company.
  • Foreigner Bazaar - Created brand and digital strategy for a non-profit.
  • Avant Guard - Created brand and digital strategy for a nationwide boutique.
  • and more..

FAQs

What is my leadership style?

My leadership style? It's all about empowerment and passion. I believe in giving my team the freedom to innovate while providing the support they need to excel. I foster a culture where everyone's voice matters, where we challenge each other, and where creativity thrives. I'm not just a boss; I'm a mentor who's in the trenches with the team, pushing boundaries and making things happen.

How do I approach design strategy to ensure it aligns with business goals?

Design without purpose is just decoration. I start by diving deep into what our users need and what the business aims to achieve. It's about connecting the dots between user desires and company objectives. I make sure every design decision drives value, moves the needle, and contributes to the bigger picture. It's strategic, it's intentional, and it's all about impact.

Share an example of a successful design project I led and its impact?

Absolutely. At CareerTruth, I led a ground-up design of our career management platform. We didn't just make it look pretty—we made it sing. By focusing on user experience and streamlining workflows, we boosted user engagement by 35%. It was a game-changer for the company, driving growth and setting us apart in the market.

How do I foster innovation and creativity within my teams?

I create an environment where ideas can fly. No bureaucracy, no red tape—just pure creative energy. I encourage my team to take risks, to think big, and to not fear failure. We brainstorm, we experiment, we learn. I make sure they have the tools and the freedom to push the envelope because that's where real innovation happens.

How do I handle feedback and criticism of my team's work?

Feedback is fuel. I tell my team to embrace it, learn from it, and use it to get better. We're all about growth and continuous improvement. If something isn't hitting the mark, we don't take it personally—we roll up our sleeves and fix it. Ego has no place here; we're focused on delivering the best possible work, period.