I spend most of my days hanging out with my beautiful wife and our adorable daughter, sampling some heavenly elixirs from Scotland, strumming my guitar, catching my breath in soccer or ultimate frisbee and kicking it with friends.
I’m from Mumbai, grew up in Dubai, lived in Yemen and now reside in Indiana. These experiences have shaped who I am and how I view the world and have greatly influenced my approach to relationships and work.
I started out with a degree in Mechanical Engineering and with the support of my amazing parents gave that up to pursue a love of design. I grew up on computer games, my earliest one being Qbasic’s Gorillas. My dad, sold and taught computers back in the day and showed me the unlimited potential these machines could have in the future.
While completing a traditional Graphic Design degree from Taylor University I drew on this love of computers and carved myself a path that intersected my love for design and my love for computers. This led me to my current passion solving problems at the intersection of data and design.
I am currently happily serving at Zylo, a SaaS for SaaS management company in Indianapolis, as the Product Designer building and scaling the future of our product. I also have a couple side projects looking to release in 2020 and collaborate with SMB owners to help make their dream a reality.
Zylo - Leading Product Design
2016 - Present
Lead the design of our product here at Zylo from MVP to scale over the past two years. Working alongside the VP of Product and the VP of Engineering to build our product roadmap, embed a design-thinking approach to our build and launch process as well as research, prototype and build a design style that would enable the engineers focused on the UI.
IWU - UX Designer
2014 - 2016
Created multiple initiatives for enhancing the productivity and impact of the web and digital media. I created a branding style sheet for the web that would allow for consistency within the organization. I also re-branded the university logo to suit its purpose and vision. Created a 2-year digital strategy that would begin a gradual improvement of the website as a whole and move it to a more marketing focused structure, in order to aid in admissions. Am a member of the Global Engagement Council and work towards building international recruitment strategies to improve the university’s global reach.
Imavex - Product Developer
2013 - 2014
Built mobile apps for Roku & Google TV as well as Samsung, LG & Panasonic Smart TVs. I designed the User Interface as well as built the User Interaction for each of the above-mentioned devices, for over 30 clients. I also worked on web development using HTML, CSS, PHP & jQuery for over 50 clients based on campaigns created by our team.
Rohit Designs - Designer
Worked with an array of customers from visual design for a Company of the U.S. Army to building a brand and online presence for a non-profit organization. Worked with a team of developers and designers to envision solutions for clients and see them fulfilled to perfection.
Tether - Design Founder
Worked a couple of friends to envision a relationship management application to help people strengthen close relationships. The project got sidelined due to #life and we are currently back at it.
MediTrack - Design Founder
Working with a mobile developer to build a simple notification app to help with habit training and reducing the cognitive load of keeping track of your medical routines. Stay tuned...
What is my design process?
Depending on the time and affordance of a project, my process follows an adaptive version of this flow. I start with questions, usually, a lot of them, aimed at understanding the business goals, users and their pain-points, (either through interviews or field studies) constraints, the scope for the project and required deliverables. Once I have these noted I dive into quick concept design and explorations think through blue sky designs and then honing in on specific features. This includes building flows and prototyping screens that could be shared with certain users and stakeholders. I then take this data and start visualizing the simplest viable solution that could be shipped while sharing the overall goal with our team. These go through a few rounds of user testing and iterations. This process twists and turns based on our findings and constraints of the project and usually, I am able to take us from idea to initial build within a couple weeks. Thus allowing us to iterate on areas as well we scale up.
Where do I draw my inspiration from?
The birds and the bees. Honestly, I get a lot of my inspiration from life and my experiences in it. For example a conversation with a friend about how an amazing experience with a clothing store made her a life-long customer inspired me to build out our new-student experience for the university that I worked at. As a designer, I am always looking for problems to solve or ways to make simple things around me better and those experiences pour back into the work that I do.
What area of the product design process do I prefer?
My strengths and passions lie in the system design portion of the design process. While I do work in strategy, interaction and visuals I enjoy working on building the system and components that we use to build it. I have enjoyed building products focused on the power user base and diving deeper into solving global problem sets across an experience. I am used to working with large data sets and complex systems to provide insightful solutions.
I am working on my writing skill and have some thoughts on my process, design and things that have helped me grow along the way.
I like to mess with some design ideas and visuals, as well as some projects that benefit my friends.
Email - firstname.lastname@example.org
I am always up for some good conversation and connecting with people with very different viewpoints. Whether you are a designer, a student or a lovely human being. (I don’t talk to aliens.. anymore)